Dear
%%TO_EMAIL%%:Lots of useful
information to keep you informed in this latest eNewsletter from
the City's Fiscal Matters to Recycling to AEDs. It's all good
reading with lots of helpful information. See below for more . .
.
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The Pension and the
City's Finances -
My Perspective

Over the last few weeks, the news out of San Diego City Hall
has been anything but stellar. Much of it is old news - but during
an election year, the headlines are always bigger, fueling the
stories to epic proportions.
While I will give credit to creative headline writing like
"Enron by the sea" for someone's Pulitzer prize, harmful headlines
and quotes from supposed "experts" who have little more than a
political agenda have virtually ignored the plan in progress to
correct the problems.
The news is not always what it appears to be. In reality, the
story is NOT about whether San Diego is filing for bankruptcy, but
how the experts assembled by the Mayor and City Council earlier in
2004 have created a plan - a "Roadmap to Recovery" if you will, to
return our City to fiscal health. I'm not going to blame anyone
for how this problem came into being over the last 20 years.
Instead my focus is on solving it and to make sure controls are in
place so it will never happen again.
I will share with you the recovery plan put in place by Mayor
Murphy and what he's doing about it and then put things into
perspective with some questions and answers.
Mayor Murphy and the City Council are attacking all
three parts of this problem - the pension system, the city's
disclosure documents, and the City's annual financial reports:
Let's start with the Pension System and what Mayor Murphy did
to address this problem:
1. Balanced the City budget without raising taxes. The City is
meeting its obligations and is not facing bankruptcy!
2. Increased the City of San Diego contributions to the
retirement fund this year to $130 million.
3. Put Proposition G on the ballot which requires the City to
pay off the unfunded liability in 15 years.
4. Put Proposition H on the ballot which changes the
composition of the Retirement Board so that independent members
are a majority of the Board.
5. Supported the recommendation of the Pension Reform Committee
to issue $200 million in Pension Obligation Bonds and started the
process.
6. On October 5 the City Council will consider adopting the
Pension Reform Committee's roadmap for fixing the system. Mayor
Murphy supports ending the Deferred Retirement Option Program
(DROP) which started in 1996.
The City's Bond Disclosure Documents:
Mayor Murphy supports the recommendations of the former SEC
attorneys hired by the City to investigate this issue. The City
Council will consider those recommendations on September 28. If
adopted, the new laws will make the City's disclosure practices
the tightest in the nation.
The City's Annual Financial Report:
Mayor Murphy brought forward a proposal to the City Council for
a complete re-audit of the 2003 books by KPMG, one of the nation's
largest firms, and directed the City Manager and all City staff to
do everything possible to get the report released quickly. The
fact is, the auditors are independent and the City has no control
over when the report will be released.
"I am committed to uncovering every problem, disclosing every
fact, and taking action to restore the public's faith in the
City's finances. This is a painful time but we will solve this
problem, and the City will come out of this stronger and in better
shape than ever. One thing I want to assure the taxpayers, City
employees, and retired employees - we are able to meet our
obligations and we are NOT considering bankruptcy!" - Mayor
Dick Murphy
Some Questions and Answers:
Q: Is San Diego facing bankruptcy and if not,
why is everyone saying it?
A: San Diego is NOT facing bankruptcy. San
Diego is not US Air and it is not Enron. In the New York Times
article from September 7, 2004, a local candidate was quoted that
bankruptcy was a possible option for the City to consider. Since
that article and that one quote in early September, it seems
everywhere you turn, people have repeated the "B" word so many
times, it's manifested into fact when in reality, it is simply not
an option the City nor would I even consider.
When I asked one of the experts on the Pension Reform
Commission last week about bankruptcy and comparing the City to US
Air (which is in its second bankruptcy and has severe pension
problems), he made it clear that if San Diego were to ignore
the problems it's facing today, the City could find itself in
several years facing bankruptcy - but even Moody's Investor's
Service on Friday stated the City is not facing bankruptcy. The
fact of the matter is clear: the City has a plan and that plan is
in progress.
You can view the Pension Reform Commission's report - refer to
the links at the end of this section.
Q: The SEC, FBI and others may be
investigating the City for its accounting practices. What can you
share about that?
A: The SEC is conducting an investigation into
the City's disclosure practices after learning about errors and
omissions from the City's 2003 audited financial statements. The
investigation is welcomed so the City can create a plan so we are
never in this situation again. I believe the FBI is working with
the SEC in the event any laws were broken.
Q: Who is Vinson and Elkins, why is their
report so bad and can I see a copy of their report?
A: In February of this year, at the
recommendation of Mayor Murphy, the Mayor and City Council voted
to hire the Washington DC based firm of Vinson and Elkins (V&E) to
review the City's disclosure practices. The two lead attorneys
working for the City are former SEC attorneys specializing in
municipal security laws. Our strategy in February was to bring in
these experts, give them full access to any and all information
and learn exactly what happened and give recommendations on how to
correct the problems so they will never happen again. Their report
was released September 20th and it was less than flattering about
City disclosure practices. I described it as a mystery novel I
couldn't put down - but one unfortunately that was not of fiction
but instead stark reality. And while I will leave it to the SEC
and others to determine what further steps they want to take, the
most important aspect of the report were its recommendations to
keep this kind of thing from ever happening again.
We are voting on those recommendations Tuesday (September 28th)
and if adopted, San Diego will be the first City in the nation
with the strictest disclosure laws anywhere - a model for others
to follow and avoid repeating the mistakes made here. You can view
the V&E report - see the links I have assembled for you below.
Q: The City's ratings have been suspended, its
credit ratings downgraded. When will this stop and when will it
turn around?
A: Rating agencies rely, among other things on
audited annual financial disclosures in which to make an
assessment about the fiscal health of an entity.
After the City took delivery of its annual 2003 audited
financial statements, it was brought to our attention that
information was missing and the footnotes were incorrect. We fired
the auditing firm and hired a new one and asked for a
comprehensive review to make sure the mistakes were corrected and
that there were no other errors.
This new auditing contract is a huge undertaking by KPMG, the
firm the City hired to do the job. Not only are they under
tremendous pressure to give correct information, until the rating
agencies see their new report, the only thing the rating agencies
have to go on is the 2002 report which is far too old and was
produced by the firm we fired. One of the reasons the KPMG has
taken longer than expected is because they were waiting for the
Vinson and Elkins Report which was just released on September
20th.
Once our 2003 audit is released by KPMG, the rating agencies
will finally have an opportunity to review accurate financials and
following that, credit ratings will be restored. It should be
noted that the 2004 audit is also due and something the rating
agencies would like to see as well - the 2004 audit will commence
as soon as the 2003 audit is released.
I've covered the typical questions I get from folks. If you
have any other questions, I'll do my best to answer them or try to
get the answer for you. Just let me know by sending me an email at
jmadaffer@sandiego.gov.
It's time to end the election-year hype. The world is full
of blameful people; the focus should instead be on the plan we
have implemented and working together to solve this problem.
Here are some links to some resources and information that
might be of help and provide even more information on this matter:
July 7 - Mayor's memo outlining his plan of action in
dealing with the Pension problem
September 7 - New York Times article calling San Diego a
"Kind of Enron by the Sea"
Sept
8 - City manager responds to bankruptcy rumor
September 11 - Mayor Murphy responds to the New York Times
September 17 - City Manager responds to the New York Times
September 17 - The Pension Reform Commission's final
report
September 20 - The Vinson and Elkins Report: Report on the
City of San Diego's Disclosures of Obligation to Fund the San
Diego City Employees' Retirement System and Related Disclosure
Practices 1996-2004 with Recommended Procedures and Changes to the
Municipal Code
Details about Proposition G on the ballot (mandates that
the City fully fund the Pension System)
Details about Proposition H on the ballot (Retirement
Board composition)
AEDs Surging with San
Diego Project Heartbeat

I was proud to participate in helping to accept an award from
the American Heart Association to San Diego Project Heartbeat last
week for all their efforts with our AED program here in San Diego.
Our initial goal was to place 300 AED units around the San Diego
area in our first three years. This November we will be
approaching that third year and I am proud to say we have over
1,400 AED units installed throughout San Diego.
The
most important statistic is that 16 lives have been saved
from the use of an AED since we unveiled the program. My goal is
to make AEDs as widely available as fire extinguishers and I can
tell we are well on our way.
There's a very informative video about AEDs I invite you
to watch on my website - simply click this link.
You can get more information about San Diego Project
Heartbeat by visiting this webpage
Or read more by visiting the AED page on my website by
clicking here
Lake Murray Street Fair:
Success Once Again
The 20th Annual Lake Murray Picnic and Street Fair was a great
success. There were over 70 booths, children's rides, plenty of
food, good entertainment all day and great fireworks. Over ˝ of
the vendors have already signed up for next year. Gary Jander,
president elect of the Lake Murray Kiwanis Club, conservatively
estimated that well over 5,000 people attended throughout the day
and evening.

Boy Scouts (l to r) Michael Abbot and Emilio Lopez staffed
their scout troop's food booth at the Lake Murray Street Fair &
Community Picnic. They are members of Troop 950 that is sponsored
by the Lake Murray Kiwanis Club. Sales at the booth generated
$250.00 in profit for the troop. These funds will be applied to
summer camp.

Thomas Giambruno and Charlie Eglin, two members of Patrick
Henry High School's Wrestling Team, serve snow cones at the Lake
Murray Kiwanis Street Fair & Community Picnic. The Wrestling Team
members volunteered to help out the Kiwanis Club, and were
rewarded with $500.00 from the club for their efforts. The funds
will be used to purchase new head gear and warm-ups for their
wrestling team.

Sam Nachant, 12 yrs old, and a student at Pershing Middle
School, displays his prize winning 2 1/4 pound large mouth bass
caught at the 20th Annual Lake Murray Picnic & Street Fair, held
on Saturday, September 18. It was the largest fish caught as part
of the Children's Fishing Derby according to Children's Fishing
Derby Chairman, Greg Binde.

In this photo is (from l to r) California State Assemblywoman
Shirley Horton, former Councilmember Judy McCarty (who founded the
Street Fair in 1986), Councilmember Jim Madaffer and Gary Jander,
incoming President of the Lake Murray Kiwanis Club.
What's A Pole-Out Event?
August 28 was a red letter date for Mayor Dick Murphy, Del
Cerro residents and me as we celebrated completing the under
grounding conversion process on Del Cerro Boulevard. Have you ever
heard of a "pole out" event? That is what we called it and the
name fits.

After a brief but very festive informal ceremony, we used a
remote control device to assist in operating the big rig and
bringing down the pole. It was the 31st and last utility pole on
Del Cerro Boulevard, between Madra Avenue west to the intersection
of Lyden Way. Residents were very happy to see this day finally
arrive as you could tell by the enthusiastic response from the
fifty or so people attending.

We've all been anticipating the time when these overhead lines
would be moved underground and that's what we celebrated that
Saturday. It is an expensive task but well worth it. It was the
completion of a $2 million utility under grounding project in Del
Cerro that eliminated unsightly electricity lines, phone lines,
and cable television lines along a 0.9-mile stretch of Del Cerro
Boulevard between Lyden Way and Madra Avenue. That project
included 4,700 feet of utility lines serving 61 homes on Del Cerro
Boulevard that were moved. It is a significant part of our
ongoing beautification projects throughout the 7th City Council
District.

Joining us at the podium were featured speakers Buz Schott,
Vice President for Regional Public Affairs at SDG&E; Mary Ball,
Vice President for Government Relations at Cox Cable; and Ignacio
De La Torre, Executive Director for External Affairs at SBC.
Pictured with me are Mayor Murphy and the SDG&E crew that took out
the pole (left to right) Jordan Freymiller, Line Assistant; Gary
Peterson, Lineman; Ismael Blas, Lineman; Gilbert Rodriguez,
Working Foreman; Frank Herrera, Construction Supervisor.
Under Grounding From Top
To Bottom
In the past two years we have begun many under grounding
projects within the Navajo communities. For example, Zion Avenue
between Waring Road and Crawford Street in Allied Gardens is
complete as is Streamview in Darnell. Also in Allied Gardens,
we're in the process of placing lines under ground on Orcutt and
50th and Twain Avenue between Waring Road and Mission Gorge Road.
In San Carlos, the area on Cowles Mountain Boulevard from Navajo
Road north to the end is in the final stage. Also in San Carlos as
you drive on Jackson Drive from Lakeshore Drive to Lake Murray
Boulevard you will see construction underway.
By next summer we will begin under grounding Madra Avenue from
Del Cerro Boulevard all the way to Park Ridge Boulevard past
Patrick Henry High School. With the major thoroughfares virtually
completed, we have begun to underground our residential streets.
The first area selected is one of the oldest in District 7,
namely Rolando Park. There are 20 areas to be under grounded
within the District. The second area may be the first homes in Del
Cerro Boulevard - east of College Avenue off of Del Cerro
Boulevard. Madra Avenue is also being targeted as a major
community thoroughfare. Streets like Del Cerro Boulevard and Madra
Avenue are part of a program being completed separately from the
residential under grounding.
I can assure you that it would be great to wave a magic wand
and have everyone's house utility lines under grounded.
Unfortunately it is a long and expensive project. But the fact is
this should have been done a long time ago. If I along with the
Mayor and Councilmember Toni Atkins had not pushed for the
residential program at Council and if my colleagues had not agreed
then we would not be moving forward at all. Yes it is going to
take time - roughly one area per year - but the results will be
well worth it.
Community Service Center
Update
This budget year was a difficult one for the City of San Diego
and the Mayor and City Council had to make painfully tough
decisions regarding public services. The Community Service Centers
were established in the neighborhoods to provide City and other
community services in convenient locations without having to come
downtown to City Hall.
Unfortunately, this program was impacted by these tough budget
decisions. I wish that was not the case. As of July 1, the
Tierrasanta Community Service Center and Police Storefront had to
close due to overhead costs. However, the good news is that the
College/Rolando and Navajo Centers have remained open and
available to the public. The College/Rolando Center was scheduled
to close. However, because the City owns this center outright I
was able to make arrangements for it to remain open one day a week
in order to better serve the residents of our district. The new
hours for both Centers are:

College/Rolando Center
is open every Monday from 8:00
a.m. to 5:00 p.m. (closed from 1:00-2:30 p.m. for lunch). Parking
District B applications can also be obtained and dropped off at
this Center located at 4704 College Avenue. The phone number is
(619) 265-3044.
Navajo Community Area Center is open Tuesday
through Thursday from 8:00 a.m. to 5:00 p.m. (closed from
1:00-2:30 p.m. for lunch) and every Friday from 1:00-5:00 p.m.
This busy location also has a Police Storefront and Elderhelp as
site partners. The address is 7381 Jackson Drive and the phone
number is (619) 668-2700.
Congratulations!

I want to congratulate Patrick Henry High School's Marching
Band & Color Guard. They have the distinction of being invited to
march in the New York City St. Patrick's Day Parade on March 17,
2005! That is quite an honor.
I am especially pleased since one of the color guard members
just happens to intern in my City Council office and her brother
is in the band. Kayleigh Neel and her brother Evan Neel will be
in the St. Paddy's Day parade. In this picture of the band,
Kayleigh is in the first row third from the left and Matt Kalal,
the Director of Music at the school is on the far left. He is to
be commended. In just five years he has increased the band from 26
members to 85 members and is bringing out the best in these young
musicians and students. Band and Color Guard members are busy
raising funds to pay for the trip. If you want to help, please
contact Martha Thompson, president of the Spirit of 76 Boosters,
the 501(c) (3) nonprofit foundation for the Patrick Henry Band.
She may be reached at (619) 462-6306 or her email address is
jayandmartha@cox.net
Major Gifts
Recently the City of San Diego began a new
philanthropy initiative. The Major Gifts and Philanthropy Planning
Program launched the new Philanthropy Center on the City's web
site. The focus is on letting people know about the City's diverse
philanthropic opportunities and to promote the concept of
charitable donations on behalf of civic priorities.
Please visit this web site by clicking on this link.
High HolyDays
The Jewish High Holy Days are concluding and I want
to send best wishes to our Jewish friends during this important
time of year. The Jewish High Holy Days are observed during the 10
day period between the first day with Rosh Hashana and the 10th
day with Yom Kippur. Rosh Hashana is the New Year and took place
this year on September 16 and 17. Yom Kippur is the Day of
Atonement and was on September 25th. Happy holidays and a healthy
New Year.
The Euclid RAP
The Euclid Revitalization Action Plan, sometimes called the
Euclid RAP, was adopted by the City Council in 2001 as an official
planning document for Euclid Avenue in City Heights.
I'm pleased to announce that this document is now
available online by clicking here. Though the RAP
has been adopted and we're making progress, you can still
participate in the planning of Euclid Avenue and I encourage you
be a part of this important community effort. Please contact Elyse
Lowe of my staff by email to
elowe@sandiego.gov or calling 619-236-6677 to
express your interest in participating in discussions regarding
the revitalization of Euclid Ave. Public meetings will be held to
discuss the potential design for Euclid Avenue and I encourage you
to get involved and voice your opinions.
The purpose of the RAP is to identify revitalization strategies
for a portion of Euclid Ave. and surrounding neighborhoods located
between El Cajon Blvd. and Home Ave. It is designed to implement
goals and recommendations of the Mid City Community Plan based on
objectives identified by area residents and business owners. The
RAP represents a vision of attractive residential neighborhoods
with a physically and economically revitalized Euclid Avenue.
The planning ideas found in this document are beginning to
materialize and be implemented. There have been pedestrian
improvements made around Euclid Elementary School, and over 100
trees have been planted on Euclid and the surrounding streets to
create beautiful landscaped parkways. A project that will turn the
intersection of Home Ave. at Euclid (known as the Euclid Gateway)
into a newly designed intersection and mini-park, has gone out to
bid and will soon be under construction. Another phase in the
Euclid revitalization plan is to complete the sidewalks that have
existed as dirt paths, or have been non-existent for so many
years.
The Euclid RAP establishes zoning standards that incorporate
commercial and residential components. This document is an
important read for the residents of Euclid Ave., and for any
potential business owners who would like to gain a better
understanding of the community's vision for the area.
Honoring Bobbi Cohen
We have such wonderful people in District 7. I want to tell you
about the generosity of a resident of the Navajo area. Her name is
Bobbi Cohen. Through our San Diego Project Heart Beat, Bobbie
recently donated an automated external defibrillator unit (AED) to
the Lake Murray Tennis Club. The contribution was made in memory
of her husband who recently passed away from a heart attack. He
was an avid sports fan and she wanted to donate the AED to a local
sports-related organization. She knew that location would be ideal
since it would serve tennis players as well as joggers, walkers,
ball players and visitors to the to the north end Lake Murray. The
south end of Lake Murray near the boat rentals already has an AED
and this additional unit will be available to the other side of
Lake Murray near the new Comfort Station. When every minute counts
in order to save the life of someone undergoing sudden cardiac
arrest, it is important that an AED be available and close by. So
a big thank you Bobbi Cohen on behalf of everyone who enjoys Lake
Murray.
Recycle Or Else - What
Does It Mean?

How well do San Diegans recycle? And, are we really at risk of
harming our environment if we throw a plastic water bottle in the
trash rather than recycling?
Well, according the City's Environmental Services Department,
every two weeks the average San Diego family throws away 64 pounds
of recyclable materials in the trash. And each year, recyclables
worth more than $158 million are buried in landfills throughout
California.
So, San Diego could do better at recycling. And, we don't have
a choice. In 1990, The City of San Diego, along with other cities
and counties in the California, were mandated by the State to
reduce the amount of waste entering landfills by 50 percent by the
year 2000 or face potential fines of $10,000 per day. In 2000, the
City reached about 48 percent diversion and the State granted the
City of San Diego an extension to reach the 50 percent because of
the tremendous effort put forward to develop recycling
opportunities and outreach programs. While we avoided the $10,000
per day fine in 2000, the extension will expire at the end of 2004
and the City's diversion rate will once again be evaluated. San
Diego's diversion rate has slipped to only 44 percent. While the
State may grant us another extension, the law does not permit any
more time extensions beyond the last day of December 2005.
Not only is the City at risk of facing lofty daily fines, if we
don't increase recycling and divert waste from entering the
landfill, we will use up the trash burial space at this landfill.
The Miramar Landfill opened in 1959 and right now as we bury trash
we are using up its capacity and again according to the
Environmental Services Department in just about eight years, at
our current rate of disposal, we will have used all the available
capacity and the landfill will close. The City will be left with
finding a new location to bury trash which is not only a challenge
but it's costly.

So, what is the solution? Again, it's recycling. If San Diegans
do their part to recycle all that we can and we reach 50 percent
diversion we could extend the useable life of the Miramar
Landfill.
This is not a hard task, we just have to work together and it
starts by reevaluating what we throw in the trash and what we
recycle. This is the concept behind the Recycle Or Else campaign;
we want people to think before they toss things in the trash. From
the data we have collected, we believe it starts with education
that gets people's attention and makes an impression.
Such as: Did you know that 43 percent of the residential trash
landfilled in San Diego is recyclable?
This type of fact is a part of the Recycle Or Else campaign and
is what the City hopes people will remember before they throw
things in the trash. To deliver these types of facts and
information, the Recycle Or Else campaign uses various types of
public outreach, some you may have seen already.
The campaign rolled out with its first public outreach teaser
on August 2. Teaser signs that read "Or Else" were placed on 75
Metropolitan Buses and 50 billboards around San Diego. While this
cryptic message may have left people wondering, the mystery was
solved on August 23 with the release of the full campaign
billboard and bus ads that revealed the complete message, "Recycle
Or Else." Each billboard and bus ad depicts San Diego landmarks in
2012, such as Balboa Park, La Jolla Beaches, and Gaslamp Quarter,
awash with trash and depicting the potential result if our
landfill reaches capacity and we have no place to take trash.

With this recycling campaign, we are not asking that you change
your life; we are just asking that everyone make recycling a part
of their daily routine and think about the potential negative
impact you make on the future of San Diego each time you don't
recycle. And, most importantly, remember…RECYCLE OR ELSE!
You can get more information about the Recycle Or Else campaign
by visiting the website -
click on this link for more information.
Neighborhood E-Watch
Keeps You Informed

The City of San Diego's Neighborhood eWatch provides
information about crime incidents in the City of San Diego to the
public for free via the Internet and is updated every 24 hours. I
introduced this popular service last year and encourage you to use
it. The web site address is:
http://ewatch.sandiego.gov.
From time to time I include a few community events taking place
throughout my City Council District. Here are a few you may be
interested in:
October 9 - Tierrasanta Octoberfest - sponsored
in part by the Tierrasamta Kiwanis Club. More details in the next
eNewsletter or call Hani Shatila at 858-268-0044.